Webinar for the beverage industry: summary

The perfect case of the current trends implemented in one bottle was demonstrated during the event

Webinar for the beverage industry: summary

In January PET Technologies has organized the first online event of the new year. It was held in the form of webinar and guests from more than 20 countries attended the event. The topic was Trends and Design of PET packaging in 2022.

During the event one of the speakers Inna Shlykova, the Lead Generation Manager at PET Technologies, has made a presentation about Design as a communication instrument. The emphasis was made on the importance of packaging design and how it helps a costumer with their purchase decision.

The PET bottle trends of 2022 were also discussed: in recent years there has been a stable trend towards complex décor and lightweight bottles. The perfect case of the current trends implemented in one bottle was demonstrated during the event. Namely, the design of Yulong bottle completely developed by PET Technologies.

The second speaker Alena Rys, the Regional Sales Manager at PET Technologies, has presented PET bottles’ design solutions for water and carbonated soft drinks. Alena demonstrated the stages of PET bottle design creation used by PET Technologies and the company’s capability of blow molds production.

The blow molds are made from German duralumin alloy both for linear and rotary blowmolding machines. The 3,4,5-axis CNC machining centers help to reach excellent quality of surfaces in short lead time.

Additionally, the cases of blow molds and designs developed by PET Technologies were demonstrated. Among the interesting cases one stands out from others: the blow mold for our customer from Kazakhstan, Libella Bottlers, with changeable lower side of the mold. The customer has various tastes of the drink in bottles of different designs that indicate the taste of the drink. The idea is only to replace the lower part of the blow mold instead of the whole one, as the label is placed at the top and the bottom contains the design.

The event has received a number of positive feedbacks: “Thanks for all explanations, presentation is so effective”, “Thanks both to Inna and to Alena for interesting presentations!

We appreciate the time of our guests and invite everyone to our upcoming webinars!

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