“Shoro” company is a leader in the soft drinks market of Kyrgyzstan, which has long won the trust of consumers. PET Technologies has been working with Shoro company for decade and recently launched the new project
Healthy lifestyle is trending all around the globe. Use of organic ingredients, and reduction of preservatives became an essential for beverage market as well. What if not traditional recipes of national cuisine can guarantee quality of the product?
The nomadic culture of Kyrgyzstan is rich in customs, that reflected in national cuisine and traditional drinks. “Shoro” company is a leader in the soft drinks market of Kyrgyzstan, which has long won the trust of consumers. What makes company’s place on Kyrgyz market so remarkable? Shoro was first to launch mass production of Kyrgyz national drinks. It was old recipes for nomadic fermented wheat-based and yoghurt drinks (“jarma”, “maksym”, “aralash” and “chalap”) that formed the basis of mass production.
PET Technologies has been working with Shoro company for decade, supplying automatic blow molding machine APF-6004 to produce PET bottles volume up to 2.0 l. In 2018, Shoro has brought new product to the market, which caused need of its production facilities expansion. Negotiations and development of the project lasted for over a year due to its uniqueness, which required special preparation of production facilities. After visiting PET Technologies plant in Ukraine, the management of Shoro company has launched the project. Along with our partner Thermo-Pack Packaging & Filling Equipment Plant, who developed a unique “two-component filling” for the customer, PET Technologies provided its second APF-6004 blow molding machine with output of up to 6000 bottles per hour.
“Maksym” drink is made of animal fat and wheat. That is why the Shoro company faced problems with the quality of the drink and its shelf life. A new technology and a new recipe for mass production of “Maksym” drink with a guaranteed shelf life and stable quality were required. The new technology provides compliance of 38 parameters for the production of the beverage, starting from the variety of wheat and corn, ending with the storage method.
Production was launched at the beginning of 2019. Today national drink, produced according to ancient recipe, bottled and packed in PET bottle due to the latest technology, pleases its consumers!