The PET Technologies online conference brought together industry experts from Ukraine, Russia, Belarus, Latvia and Moldova

A concept that left every participant inspired

Every autumn PET Technologies traditionally gathers clients, partners, colleagues and friends of the company to discuss current news, trends and for informal communication. Quarantine measures have made their own adjustments to which we have adapted and organized the beloved conference in a new format. We have added a special something to the online event for an additional exciting effect for the listeners.

For the first time, the participants were able to attend a virtual tour of the office and production facilities of PET Technologies, as well as to participate in the lottery. The entire conference was accompanied by a video clip codenamed “4 chapters”, which showed the process of creating not only trendy but at the same time functional PET containers. Thanks to this, the listeners were able to fully plunge into the process of creating a product from idea to implementation. 

What did we talk about?

The main theme of the conference “New opportunities in new realities: increasing sales while reducing costs” went through all the events with the main message: “Crisis and instability is the time for a breakthrough and change!”.

“Marketing design: aesthetics + manufacturability” was the first topic that opened the conference. Valentina Skidan, PET Technologies artist, shared what trends await us in design, talked about the basics of selling design in the realities of 2020-2021. Alexander Kernoz, regional manager of PET Technologies, told how to make a bottle not only trendy but also working on the basis of real cases. Alexander also shared customer feedback on the importance of the appearance of blow molding equipment, and not just the finished product.

Sergey Vasiltsov, head of PET Technologies blow molding sales department, made a presentation “Flexibility, quality, timing – new allies of companies in an unstable time”. One of the main messages of this report: “Flexibility becomes a key factor in the success of many companies in the new realities. The current crisis has only intensified this tendency many times over. If a company does not know how to quickly adapt to new tasks and business realities, then it becomes impossible for it to solve the basic problem – elementary survival”. Is it worth saving? How to help clients adapt?

Sergey shared the development strategy of PET Technologies: investments in new high-tech equipment and new technological solutions at the designing and manufacturing stage of rotary molds with impeccable product quality.

One of the main intrigues of the conference was the presentation of a new machine, namely the machining center + GF + Mikron 600 S. Сonference participants were introduced to its capabilities and advantages. Thanks to the new machine, PET Technologies announced a new deadline for the production of rotary molds – 18 days!

The final speaker Ekaterina Karaim (marketer of the MZBN, Belarus) shared her experience of cooperation with PET Technologies and a real case of developing a new design in a crisis. Ekaterina spoke about the rebranding and launch of a new series of PET bottles. An interesting fact: despite many problems during quarantine and the political situation in the country, thanks to the new bottle (developed by PET Technologies), MZBN’s sales have tripled!

An online excursion became a pleasant conclusion of the conference – a unique opportunity to see how equipment and blow molds are created. And also the lottery, where three participants of the conference randomly received a free service: prototyping, a sketch of PET containers and laboratory tests.

Sincere emotions and warm words of feedback about the event, clients from different parts of the world were able to communicate and ask questions of interest, and all this through an online meeting.

However, next year we will have a long-awaited meeting, when PET Technologies will open its doors to dear colleagues, friends and partners!